Unit 28: Vocabulary

Documented success in similar positions.

If you want to get a job at a reputable company you need to have a proven track record.

A single person beginning to successfully build a company.

While traditional entrepreneurs spend time making connections, a burgeoning solopreneur spends his days doing a bit of everything.

Costs incurred in the ordinary course of business.

Office equipment and travel costs are considered business expenses and not subject to tax in the same way as personal expenses such as shampoo or food.

A marketing phrase meant to be unique and memorable.

Apple's catchy tagline is "think different", which signifies that their users are creative people who do not "follow the crowd" like Windows users.

A shared office environment intended for small startups; normally providing a desk, conference rooms, and coffee.

The entrepreneur could not afford his own office so he rented a spot at a local co-working space.

The feeling of being in control of one's own destiny.

A confident mindset and good personal grooming habits can be the difference between success and failure.

Continuing for many years.

The 10-year study looked at business habits on a long-term basis.

An online article or post that was hard to forget.

It is rare that one reads a memorable blog post nowadays, most of them are just quickly generated fluff stuffed with SEO keywords.

Someone who stays up late and sleeps later than normal people.

Whether you are an early bird or a night owl, you still need to get 7 or 8 hours of sleep to perform optimally.

A rare case when a client doesn't pay you or you don't pay a supplie.

An occasional unpaid invoice won't sink your company, but it can hurt your cash flow.

Fear that one is charging too little or too much for a product or service.

Pricing anxiety can be managed by offering different levels of service depending on the needs of the client.

A puzzling situation involving how much to charge your customers.

A typical pricing conundrum is whether to set prices lower and focus on quantity, or set prices higher and focus on quality.

A potential customer that you may or not get.

If you are not getting any of your prospective clients, you need to change your strategy.

Money paid to the government for the "right to work", often going towards health care and unemployment services.

Many new entrepreneurs underestimate self-employment taxes and end up owing a lot of money to the tax authority at the end of the year.

A person who works to improve a company's visibility and ranking on search engines.

Although there are legitimate ways to improve your organic traffic, many SEO experts are often just trying to sell ads or paid links.

A strongly spoken attempt from a superior to get positive results from a depressed or underperforming employee.

The salesman needed a solid pep talk after he lost a major client due to the illness of his child.

Software that can help keep track of things to do, ongoing projects, and goals.

Task management tools can help organize people and keep them on the right track.

An event in the near future.

Don't let an upcoming gig make you cocky, often people don't even care!

Space for negotiation or change.

The due date on the project had little wiggle room for either production delays or scope changes.

A organization with a good reputation whose main goal is not to make money for stakeholders.

Sometimes you need to do a lot of research to differentiate a scam from a worthy nonprofit.