Unit 28: Vocabulary

Please study the 20 vocabulary terms below. Then press the Mark Complete button to continue.
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a proven track record
documented success in similar positions
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If you want to get a job at a reputable company you need to have a proven track record.
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burgeoning solopreneur
a single person beginning to successfully build a company
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While traditional entrepreneurs spend time making connections, a burgeoning solopreneur spends his days doing a bit of everything.
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business expenses
costs incurred in the ordinary course of business
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Office equipment and travel costs are considered business expenses and not subject to tax in the same way as personal expenses such as shampoo or food.
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catchy tagline
a marketing phrase meant to be unique and memorable
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Apple's catchy tagline is "think different", which signifies that their users are creative people who do not "follow the crowd" like Windows users.
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co-working space
a shared office environment intended for small startups; normally providing a desk, conference rooms, and coffee
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The entrepreneur could not afford his own office so he rented a spot at a local co-working space.
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confident mindset
the feeling of being in control of one's own destiny
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A confident mindset and good personal grooming habits can be the difference between success and failure.
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long-term basis
continuing for many years
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The 10-year study looked at business habits on a long-term basis.
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memorable blog post
an online article or post that was hard to forget
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It is rare that one reads a memorable blog post nowadays, most of them are just quickly generated fluff stuffed with SEO keywords.
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night owl
someone who stays up late and sleeps later than normal people
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Whether you are an early bird or a night owl, you still need to get 7 or 8 hours of sleep to perform optimally.
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occasional unpaid invoice
a rare case when a client doesn't pay you or you don't pay a supplie
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An occasional unpaid invoice won't sink your company, but it can hurt your cash flow.
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pricing anxiety
fear that one is charging too little or too much for a product or service
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Pricing anxiety can be managed by offering different levels of service depending on the needs of the client.
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pricing conundrum
a puzzling situation involving how much to charge your customers
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A typical pricing conundrum is whether to set prices lower and focus on quantity, or set prices higher and focus on quality.
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prospective client
a potential customer that you may or not get
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If you are not getting any of your prospective clients, you need to change your strategy.
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self-employment taxes
money paid to the government for the "right to work", often going towards health care and unemployment services
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Many new entrepreneurs underestimate self-employment taxes and end up owing a lot of money to the tax authority at the end of the year.
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SEO expert
a person who works to improve a company's visibility and ranking on search engines
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Although there are legitimate ways to improve your organic traffic, many SEO experts are often just trying to sell ads or paid links.
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solid pep talk
a strongly spoken attempt from a superior to get positive results from a depressed or underperforming employee
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The salesman needed a solid pep talk after he lost a major client due to the illness of his child.
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task management tools
software that can help keep track of things to do, ongoing projects, and goals
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Task management tools can help organize people and keep them on the right track.
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upcoming gig
an event in the near future
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Don't let an upcoming gig make you cocky, often people don't even care!
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wiggle room
space for negotiation or change
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The due date on the project had little wiggle room for either production delays or scope changes.
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worthy nonprofit
a organization with a good reputation whose main goal is not to make money for stakeholders
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Sometimes you need to do a lot of research to differentiate a scam from a worthy nonprofit.
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