To pass this unit, please study the 20 vocabulary words below.
- a proven track record
- burgeoning solopreneur
- business expenses
- catchy tagline
- co-working space
- confident mindset
- long-term basis
- memorable blog post
- night owl
- occasional unpaid invoice
- pricing anxiety
- pricing conundrum
- prospective client
- self-employment taxes
- SEO expert
- solid pep talk
- task management tools
- upcoming gig
- wiggle room
- worthy nonprofit
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documented success in similar positions
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"If you want to get a job at a reputable company you need to have a proven track record."
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a single person beginning to successfully build a company
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"While traditional entrepreneurs spend time making connections, a burgeoning solopreneur spends his days doing a bit of everything."
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costs incurred in the ordinary course of business
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"Office equipment and travel costs are considered business expenses and not subject to tax in the same way as personal expenses such as shampoo or food."
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a marketing phrase meant to be unique and memorable
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"Apple's catchy tagline is "think different", which signifies that their users are creative people who do not "follow the crowd" like Windows users."
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a shared office environment intended for small startups; normally providing a desk, conference rooms, and coffee
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"The entrepreneur could not afford his own office so he rented a spot at a local co-working space."
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the feeling of being in control of one's own destiny
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"A confident mindset and good personal grooming habits can be the difference between success and failure."
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continuing for many years
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"The 10-year study looked at business habits on a long-term basis."
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an online article or post that was hard to forget
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"It is rare that one reads a memorable blog post nowadays, most of them are just quickly generated fluff stuffed with SEO keywords."
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someone who stays up late and sleeps later than normal people
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"Whether you are an early bird or a night owl, you still need to get 7 or 8 hours of sleep to perform optimally."
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a rare case when a client doesn't pay you or you don't pay a supplier
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"An occasional unpaid invoice won't sink your company, but it can hurt your cash flow."
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fear that one is charging too little or too much for a product or service
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"Pricing anxiety can be managed by offering different levels of service depending on the needs of the client."
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a puzzling situation involving how much to charge your customers
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"A typical pricing conundrum is whether to set prices lower and focus on quantity, or set prices higher and focus on quality."
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a potential customer that you may or may not get
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"If you are not getting any of your prospective clients, you need to change your strategy."
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money paid to the government for the "right to work", often going towards health care and unemployment services
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"Many new entrepreneurs underestimate self-employment taxes and end up owing a lot of money to the tax authority at the end of the year."
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a person who works to improve a company's visibility and ranking on search engines
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"Although there are legitimate ways to improve your organic traffic, many SEO experts are often just trying to sell ads or paid links."
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a strongly spoken attempt from a superior to get positive results from a depressed or underperforming employee
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"The salesman needed a solid pep talk after he lost a major client due to the illness of his child."
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software that can help keep track of things to do, ongoing projects, and goals
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"Task management tools can help organize people and keep them on the right track."
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an event in the near future
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"Don't let an upcoming gig make you cocky, often people don't even care!"
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space for negotiation or change
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"The due date on the project had little wiggle room for either production delays or scope changes."
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a organization with a good reputation whose main goal is not to make money for stakeholders, but for the overall public good
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"Sometimes you need to do a lot of research to differentiate a scam from a worthy nonprofit."